T H E   R I T T E N H O U S E   H O T E L
 


The identity program for the Rittenhouse Hotel 
involved more than just the application of the mark 
designed by Joel Katz. We also designed business
stationery, menus for the restaurants, dinnerware 
for the restaurants and much more.

 

Treetops menu and tea service

Treetops menu and tea service

Hand painted stoneware for Treetops restaurant

Hand painted stoneware for Treetops restaurant

Ashtray and matchbooks

Ashtray and matchbooks

Bathrobe and soap

Bathrobe and soap


M C I N T O S H   I N N

McIntosh Inn sign using the new identity

McIntosh Inn sign using the new identity

While working at Cloud Gehshan Associates, I created
a new identity for McIntosh Inn, a family hotel chain for
those on a budget. The highlight on the apple suggests a Scottish plaid blanket pattern, a comforting addition to each of the guest rooms. This new mark was featured
on 
signage and all communication materials.

Stationery for McIntosh Inn

Stationery for McIntosh Inn


P E O P L E S   S T A T E   B A N K

 

This logotype for Peoples State Bank uses an old style
typeface in a new way, carrying this established bank into the future. The mark was repeated in a pattern for check backgrounds.

Peoples State Bank mark and logotype

Peoples State Bank mark and logotype


C E N T E R   C I T Y   D I S T R I C T


Joel Katz created the mark and logotype for Center City District,
as well as a way-finding system for downtown Philadelphia. We 

applied the mark to street cleaning trucks, jackets, bags and more. Banners were designed for Broad Street in Philadelphia.

Broad Street banner

Broad Street banner

Center City District's logotype applied to jacket

Center City District's logotype applied
to jacket

One of the Broad Street banners

One of the Broad Street banners


T H E   P H I L A D E L P H I A   Z O O

 

 

 

 

 

 

While working at CloudGehshan & Associates, I designed 
whimsical animal elements for the Meet the Keeper signage at The Philadelphia Zoo.

Meet the Bat Keeper

Meet the Bat Keeper

Meet the Keeper at the Philadelphia Zoo

Meet the Keeper at the Philadelphia Zoo


G U A R D S M A N

Guardsman furniture care product packaging

Guardsman furniture care product packaging

The Guardsman Furniture Polish packaging was designed 
with Pangborn Design in Detroit, MI. The simple furniture 
silhouettes and clean typographic labeling distinguishes
Guardsman from other brands in the marketplace.