T H E R I T T E N H O U S E H O T E L
The identity program for the Rittenhouse Hotel
involved more than just the application of the mark
designed by Joel Katz. We also designed business
stationery, menus for the restaurants, dinnerware
for the restaurants and much more.
M C I N T O S H I N N
While working at Cloud Gehshan Associates, I created
a new identity for McIntosh Inn, a family hotel chain for
those on a budget. The highlight on the apple suggests a Scottish plaid blanket pattern, a comforting addition to each of the guest rooms. This new mark was featured
on signage and all communication materials.
P E O P L E S S T A T E B A N K
This logotype for Peoples State Bank uses an old style
typeface in a new way, carrying this established bank into the future. The mark was repeated in a pattern for check backgrounds.
C E N T E R C I T Y D I S T R I C T
Joel Katz created the mark and logotype for Center City District,
as well as a way-finding system for downtown Philadelphia. We
applied the mark to street cleaning trucks, jackets, bags and more. Banners were designed for Broad Street in Philadelphia.
T H E P H I L A D E L P H I A Z O O
While working at CloudGehshan & Associates, I designed
whimsical animal elements for the Meet the Keeper signage at The Philadelphia Zoo.
G U A R D S M A N
The Guardsman Furniture Polish packaging was designed
with Pangborn Design in Detroit, MI. The simple furniture
silhouettes and clean typographic labeling distinguishes
Guardsman from other brands in the marketplace.