GRAPHICS

 

GRAPHIC DESIGN


T H E   R I T T E N H O U S E   H O T E L
 


The identity program for the Rittenhouse Hotel involved more than just the application of the mark designed by Joel Katz. We also designed business stationery and invitations, menus and tableware for the restaurants, linens for the guest rooms and much more.

 

 Treetops menu and tea service

Treetops menu and tea service

 Hand painted stoneware for Treetops restaurant

Hand painted stoneware for Treetops restaurant

 Ashtray and matchbooks

Ashtray and matchbooks

 Bathrobe and soap

Bathrobe and soap


M C I N T O S H   I N N

While working at Cloud Gehshan Associates, I created a new identity for McIntosh Inn, a family hotel chain for those on a budget. The highlight on the apple suggests a Scottish plaid blanket pattern, a comforting addition to each of the guest rooms. This new mark was featured on signage and all communication materials.

 McIntosh Inn sign using the new identity

McIntosh Inn sign using the new identity

 Stationery for McIntosh Inn

Stationery for McIntosh Inn


P E O P L E S   S T A T E   B A N K

 

This logotype for Peoples State Bank uses an old style typeface in a new way, carrying this established bank into the future. The mark was repeated in a pattern for check backgrounds.

 Peoples State Bank mark and logotype

Peoples State Bank mark and logotype


C E N T E R   C I T Y   D I S T R I C T


Joel Katz created the mark and logotype for Center City District, as well as a way-finding system for downtown Philadelphia. We applied the mark to street cleaning trucks, jackets, bags and more. Banners were designed for Broad Street in Philadelphia.

 Broad Street banner

Broad Street banner

 Center City District's logotype applied to jacket

Center City District's logotype applied
to jacket

 One of the Broad Street banners

One of the Broad Street banners


T H E   P H I L A D E L P H I A   Z O O

 

At CloudGehshan & Associates, I designed whimsical animal elements for the Meet the Keeper signage at The Philadelphia Zoo.

 Meet the Bat Keeper

Meet the Bat Keeper

 Meet the Keeper at the Philadelphia Zoo

Meet the Keeper at the Philadelphia Zoo


G U A R D S M A N

I designed Guardsman Furniture Polish packaging while at Pangborn Design in Detroit, MI. The simple furniture silhouettes and clean typographic labeling distinguishes Guardsman from other brands in the marketplace.

 Guardsman furniture care product packaging

Guardsman furniture care product packaging